AI Experts. Strategic Thinkers. Business Innovators.

René  is the CEO and founder of Addaptix, a consulting firm specializing in strategic Artificial Intelligence (AI) adoption and digital transformation. With experience working organizations across the Americas, Addaptix guides businesses from North to South America to integrate generative AI into their operations, accelerating innovation and competitiveness.

With over 20 years of experience in technology and business, and more than a decade in executive roles, René has established himself as a leading expert in AI education and consulting in corporate environments. He has worked with companies of all sizes across 15 different industries and in more than 10 countries in the Americas, guiding senior leadership teams in leveraging AI to optimize processes in areas such as strategy, finance, marketing, and human resources.

Beyond technology, René is a certified systemic coach, allowing him to approach digital transformation holistically, considering both technological aspects and the human and cultural impact within organizations.

He holds an MBA from INCAE, AI certifications from the Vjal Institute in Dubai and Oxford University, and training in innovation management. His leadership in AI adoption at the executive level has led him to deliver keynotes and workshops across companies and institutions, helping them prepare for the digital future.

When he's not driving innovation, René enjoys surfing and hiking—activities that reflect his dynamic and exploratory mindset.

Martín is CEO and founder of Human Media, an innovative digital communication consulting firm based in Costa Rica. His vision transcends traditional consulting, focusing on strategic support for companies and their teams to successfully navigate today's complex digital ecosystem.

With more than two decades of experience in technology marketing, Martín has been both witness to and protagonist of the digital revolution, building his expertise since the beginnings of technological transformation in the United States.

His portfolio includes strategic collaborations with leading organizations such as Alphabet, CasaMax, Rocca, PINMSA, and Garnier Enhancing Land, where he has led the implementation of innovative technological solutions to enhance their market presence.

As a digital strategist, Martín has developed a unique methodology that integrates cutting-edge technology with a deep understanding of the human factor in digital transformation. His expertise ranges from commercial communication to the development of new technology-driven business models, always maintaining a balance between innovation and practicality.

Beyond his professional facet, Martín prioritizes three fundamental pillars in his personal life: family, spirituality, and music, elements that enrich his perspective and bring a differential value to his approach in the business world.

Juan Carlos  is a professor of Management of Technology and Innovation at INCAE the leading Business School in Latin America. He was previously a researcher at the MIT Media Lab. He received his Ph.D. from MIT for his work with Alex `Sandy’ Pentland, director of MIT’s Human Dynamics Laboratory and the MIT Media Lab Entrepreneurship Program and one of the seven most powerful data scientists in the world named by Forbes in 2012.

Previously, Dr. Barahona was Deputy Director of the Latin American Centre for Competitiveness and Sustainable Development and project leader for customs reform in Central America as part of a joint research-action initiative of Harvard's Centre for International Development, Harvard Business School's Centre of Strategy and Competition, and INCAE.

Dr. Barahona research is focused on the role of technology and social structure in promoting change and innovation.

He has consulted governments and companies in several Latin American and Caribbean countries, served as board member and is founding president of Sociometrika, a consulting firm that uses sociometric tools and concepts to drive innovation and productivity.

Expertise:

• Management of Innovation and Technology
• People Analytics (Organizational Social Network Analysis)
• Social and digital business model
• e-government